Subscriber OnlyMarketsOne Firm’s Simple Idea to Make Rents More Affordable: No DepositRhino says $45 billion tied up in upfront security depositsFirm working with landlords Starwood, UDR, Moinian GroupAnkur Jain speaks during the Rise conference in Hong Kong in 2016.Photographer: Billy H.C. Kwok/BloombergByOshrat Carmiel+FollowOctober 8, 2019, 11:00 AM UTCHow do you make rental housing more affordable?As policy makers nationwide search for an answer -- tinkering with proposals ranging from comprehensive rent control to rezoning -- one start-up has put to work an idea that makes things cheaper immediately: eliminate the security deposit.