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One Firm’s Simple Idea to Make Rents More Affordable: No Deposit

  • Rhino says $45 billion tied up in upfront security deposits
  • Firm working with landlords Starwood, UDR, Moinian Group
Ankur Jain speaks during the Rise conference in Hong Kong in 2016.
Ankur Jain speaks during the Rise conference in Hong Kong in 2016.Photographer: Billy H.C. Kwok/Bloomberg

How do you make rental housing more affordable?

As policy makers nationwide search for an answer -- tinkering with proposals ranging from comprehensive rent control to rezoning -- one start-up has put to work an idea that makes things cheaper immediately: eliminate the security deposit.