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Just Play Is Close to Buying Rival Jakks Pacific

  • Buyout firm Centerbridge Partners is backing Just Play’s offer
  • Jakks Pacific had also received offer from Jazwares’ owner
Gigantosaurus – Giganto and Friends Multi Figure Pack
Gigantosaurus – Giganto and Friends Multi Figure PackSource: Jakks Pacific

Troubled toymaker Jakks Pacific Inc. is nearing a sale to rival Just Play in a bid backed by private equity firm Centerbridge Partners, according to people familiar with the matter.

Closely held Just Play is in exclusive talks to buy Jakks Pacific in a deal worth 80 cents to 90 cents per share, said the people, who asked not to be identified because the matter isn’t public. A deal could be announced by the end of the month, they said.