Skip to content
Subscriber Only

Vice Media to Acquire Refinery29 in Drive for Female Audiences

  • Deal combines edgy youth brand with publisher aimed at women
  • Refinery29 was once valued at more than $450 million
Vice Media offices in Venice, California. 

Vice Media offices in Venice, California. 

Photographer: Mario Tama/Getty Images

Vice Media Inc., the youth-oriented media company, agreed to acquire the online publisher Refinery29, seeking to reignite growth by reaching a young female audience.

The deal marks the biggest move yet by Vice Chief Executive Officer Nancy Dubuc, who has been trying to revive the once high-flying media company since taking over last year. Terms weren’t disclosed. The Refinery29 business will report directly to her.