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Nestle Pushes Into U.S. Faux Meat Crowd to Catch Up With Beyond

  • Swiss company starts shipping its meatless Awesome Burger
  • Nestle may need fast-food deal to catch up with young rivals
Sweet Earth Foods Awesome Burger
Sweet Earth Foods Awesome BurgerSource: Sweet Earth Foods

Nestle SA started shipping a new plant-based burger to supermarkets throughout the U.S. as the world’s largest food company seeks to catch up with the growth of upstarts Beyond Meat Inc. and Impossible Foods Inc.

Sweet Earth Awesome Burgers, made of pea protein and coconut oil, will cost about $5.99 for two 4-ounce patties, the same price as the Beyond Burger. They will be available in supermarkets including Stop & Shop, Safeway and Wegmans.