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A Russian Billionaire Wants You to Vacation at His Renovated Steel Mill

  • Mordashov’s Severstal offers visits to Cherepovets steel plant
  • Tycoon uses travel company TUI to promote mill destination
A mural of a cat sits on a chimney at the Severstal PJSC facility in Cherepovets.
A mural of a cat sits on a chimney at the Severstal PJSC facility in Cherepovets.Source: Severstal PJSC

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Russian billionaire Alexey Mordashov is offering a new attraction to tourists looking to go beyond the well-trodden path to Saint Basil’s cathedral and St. Petersburg’s Hermitage: the steelworks in his home town of Cherepovets.