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Walmart’s New Credit Cards Have One Big Goal: Boost E-Commerce

  • Capital One cards offer more rewards with mobile checkout app
  • Cash back for online orders will increase to 5% from 3%
Inside A Wal-Mart Stores Inc. Location Ahead Of Black Friday
Photographer: Patrick T. Fallon/Bloomberg

In a sign of how much Walmart Inc. is betting on e-commerce, the retailer’s revamped credit-card program with Capital One Financial Corp. offers better rewards for online shopping and checking out with its mobile app.

The new options, which become available Sept. 24 and use Mastercard Inc.’s network, offer 5% cash back for purchases made at Walmart’s website, including groceries. At the chain’s physical stores, shoppers only get that rate for a year and have to check out with Walmart Pay at the cashier. Otherwise, store customers get 2% back.