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Goldman Is Using JPMorgan’s Own Tactics Against It in ETF Battle

  • Bank follows competitor with plans for broad stock funds
  • Wall Street rivals chase assets in $4 trillion passive market
Goldman Sachs Group Inc. headquarters, left, New York.

Goldman Sachs Group Inc. headquarters, left, New York.

Photographer: Michael Nagle/Bloomberg

Goldman Sachs Group Inc. is throwing everything but the kitchen sink at boosting its share of the $4 trillion U.S. market for exchange-traded funds -- even mimicking one of its Wall Street foes.

The bank is adopting an approach pioneered by JPMorgan Chase & Co., filing for a line of broad-based index products that could start trading at rock-bottom prices as early as next week, regulatory records show.