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Millennials Finally Ready to Invest as Sustainably as They Shop

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Photographer: Martin Leissl/Bloomberg

Wealthy millennials are finally thinking about investing in sustainable companies almost as much as they shop for socially-conscious products in stores, according to a new survey released Thursday.

About 95% of millennials -- which the survey classified as people aged 18 to 37 -- are now interested in sustainable investing, according to a poll published by Morgan Stanley’s Institute for Sustainable Investing. That’s up 9 percentage points from a similar poll in 2017.