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Netflix’s Budget Indian Rival Eyes Original Shows for Profits

  • Balaji Telefilms streaming unit sees 100 web films luring ads
  • Company expects to make a profit in two years: CEO Pantvaidya

A small rival of Netflix Inc. in India plans to ramp up production of low-cost web shows in order to turn profitable.

ALT Digital Media Entertainment Ltd. aims to produce about 60 new web shows through a joint venture over the next two years, helping it to break even at the net income level. That would add to the 42 shows already owned by the company, which is the online-streaming unit of Balaji Telefilms Ltd.