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E-commerce Upstart Pinduoduo Wants its Data Back From Alibaba

  • Almost all of PDD’s orders now use its own electronic waybills
  • China’s No. 3 shopping app enters logistics to rival Cainiao

For years, Pinduoduo Inc. had little clue about the whereabouts of millions of parcels delivered every day to its shoppers’ doorsteps. Now it’s finally getting ready to take back control of that valuable data -- from Alibaba.

China’s No. 3 e-commerce platform has since its inception relied on much larger Alibaba Group Holding Ltd. and its Cainiao unit to track and handle some $70 billion of annual shipments, meaning its rival enjoyed an unparalleled overview of PDD’s nationwide activity and customers’ shopping habits. That’s finally changing thanks to PDD’s new in-house shipping information technology, said David Liu, Pinduoduo’s vice president of strategy.