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Google Counters Apple, Firefox With a Plan for Online Privacy

  • Internet behemoth wants to defend the ad-supported web
  • New plan will be pushed at internet standards bodies meetings
Researchers Call Out Google for Limiting Data in Russia Report
Photographer: Krisztian Bocsi/Bloomberg

Google outlined a plan to try and make surfing the web more private while still allowing enough targeted advertising to keep publishers -- and itself -- in business.

Google’s suggestions include cryptographic tokens users can amass showing they are trustworthy, using artificial intelligence to show people relevant ads based on minimal information and storing personally-identifiable data on someone’s device rather than in their browser.