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Walmart Takes on Amazon With Free Streaming Video in India

  • Its Flipkart unit plans to unveil the service in coming months
  • E-commerce leader plans to carry content from likes of Disney
At the Flipkart Online Services Pvt. headquarters in Bengaluru, India.

At the Flipkart Online Services Pvt. headquarters in Bengaluru, India.

Photographer: Dhiraj Singh/Bloomberg

Walmart Inc.’s Flipkart plans to start a free Indian video streaming service in coming months, escalating a fight with Amazon.com Inc. by borrowing its arch-foe’s tactics.

India’s biggest online retailer plans to roll out video streaming for members of its Flipkart Plus loyalty program by September ahead of the peak Diwali shopping season, people familiar with its plans said. The service is currently in beta mode, the people said, asking not to be identified discussing internal strategy.