Skip to content
Subscriber Only

Facebook’s FTC Deal: Record Fine With Scant Ad-Business Reform

  • Social media giant agreed to ‘changes’ it’s already made
  • Massive data collection, ad targeting won’t be affected
Mark Zuckerberg
Mark ZuckerbergPhotographer: Marlene Awaad/Bloomberg
Updated on

The Federal Trade Commission finally unveiled details Wednesday of a long-awaited settlement with Facebook Inc. for violating an order to protect users’ privacy, aiming to impose sweeping changes to how the social-media giant operates.

But the deal won’t do much to alter Facebook’s main business. The company will be able to make product decisions as it always has, and will also still be able to collect the same data from users. For the most part, Facebook will be able to continue targeting ads in the same way it does today.