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Searches for ‘Canceling Amazon Prime’ Spike on Prime Day

  • Internet monitoring firm says many deal hunters don’t stick
  • Captify says shoppers are looking at Best Buy, Walmart, too
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Amazon Prime Day Kicks Off
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Internet searches for “Canceling Amazon Prime” were 18 times higher on Monday -- the beginning of Amazon.com Inc.’s two-day sale -- than the previous day, according to search intelligence firm Captify. The data suggest shoppers want to snatch up discounted gadgets and appliances without making a long-term commitment to the world’s biggest online retailer.

“If Amazon is hoping to use Prime Day as a way to sign up and retain new Prime members, they might need to rethink their retention plan,” Captify said in a statement. “According to search, consumers are signing up for Prime, getting their deals and then canceling membership shortly after.”