Skip to content
Subscriber Only

YouTube Tries to Get Video Stars Off Their Advertising Addiction

Google Holds Event For Creators At YouTube Tokyo Space

Photographer: Kiyoshi Ota/Bloomberg

YouTube has a message for thousands of creators who work with the digital video giant: Advertising isn’t the only way to make money.

On Thursday, the Google unit unveiled new ways for video producers to generate revenue beyond ads. One new feature, Super Stickers, allows viewers to buy tiny animations that show up in live chats during some videos. New Channel Membership tiers let fans pay five different monthly fees to access special perks, such as exclusive live streams and extra clips. YouTube also expanded a feature for creators to sell more merchandise.