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World Trade Center Mall Has a Plan to Get You to Stick Around

  • Makeover at NYC’s Oculus calls for more food, less fashion
  • Landlord wants to transform transit hub into hip hangout spot
Photographer: Jeenah Moon/Bloomberg

There are always crowds at the shopping mall inside the Oculus transit hub in lower Manhattan: commuters rushing to their trains, tourists wandering about after a stop at the nearby 9/11 Memorial & Museum or a photo shoot at the Statue of Liberty.

The mammoth, butterfly-shaped Oculus draws as many as 120 million visits each year -- often people passing through on their way to somewhere else. Visitors spend just a little over a half hour on average at the mall, Westfield World Trade Center. Now, its operator has plans to get them to linger longer.