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Home-Flipping Unicorn Opendoor Shuffles Staff, Ends Free Lunch

  • SoftBank-backed startup is cutting more than 3% of its staff
  • Plans to transfer hundreds of employees to Phoenix office
Prospective Buyers Attend Open Houses Ahead Of Existing Home Sales
Photographer: Daniel Acker/Bloomberg

Opendoor popularized a new way for consumers to sell homes online, raised $1.3 billion in equity backing, and forced companies across the residential real estate industry to rethink their business models. But now, as it targets more growth in an increasingly competitive industry, the company is reshuffling staff and scaling back on a time-honored startup perk: free lunch.

Opendoor, most recently valued at $3.8 billion, began firing almost 50 of its roughly 1,300 employees in June, according to people familiar with the matter. It has also asked between 200 and 300 people in offices across the country to relocate to its Phoenix location, said the people, all of whom asked not to be identified because the company is private. Those employees will have about six to nine months to decide whether to make the move or leave the company.