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Back-to-School Spending Will Rise 9% and Prime Day Is the Reason

  • Like Christmas, U.S. school shopping season extending earlier
  • Amazon's event is causing more mid-summer retail competition
School student students hp

Photographer: Jeff J Mitchell/Getty Images

The school year is only just finishing across the U.S., but Amazon.com Inc. is making sure parents are already thinking about back-to-school shopping.

Spending for new clothes and school supplies used to begin in August, ahead of the new academic year. Now, retailers are using Amazon’s mid-summer Prime Day as the starting gun for their back-to-school promotions. This year, Prime Day, which is in its fifth year, will run over 48 hours starting July 15.