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StanChart Seeks Cheap African Digital Growth With Drogba's Help

  • Successful Ivory Coast retail bank built with in-house tech
  • ‘Aggressive digitization’ needed to drive growth in Asia, too
Didier Drogba
Didier DrogbaPhotographer: Matthieu Clavel/AFP via Getty Images

In the Ivory Coast, Standard Chartered Plc may have found its template for the future of banking.

Didier Drogba, the retired Ivorian soccer star, was drafted as a “digital bank ambassador" on social media. Fifteen months later, more than 18,000 of his compatriots have signed up for digital-only accounts, outstripping the London-based lender’s early targets.