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An Electric Hummer? GM Ponders a Clean Revival of a Gas Guzzler

  • Spiking gasoline prices killed Hummer sales in the late 2000s
  • Revival could give GM a new line of luxury off-road SUVs
A Hummer H1 on display at a showroom in 2006.
A Hummer H1 on display at a showroom in 2006.Photographer: Tim Boyle/Getty Images
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A zero-emission Hummer sounds as paradoxical as non-alcoholic whiskey, but General Motors Co. is mulling over the idea of building an electric vehicle that would bring the defunct gas-guzzling brand back to life.

For now, it’s just an idea GM is considering as it plans which vehicles will be included in a fleet of electrified SUVs and trucks, say people familiar with the matter. The Hummer name has surfaced as way to tap growing demand for rugged SUVs with off-road capabilities, while avoiding the gasoline-burning image that made the brand something of a pariah a decade ago, said the people, who asked not to be named because the conversations are private.