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Butlers Wanted to Help Lure Wealthier Tourists to Greece

relates to Butlers Wanted to Help Lure Wealthier Tourists to Greece
Photographer: Loulou d'Aki/Bloomberg

The Athens Riviera, just 20 minutes from the Acropolis and the Greek capital’s bustling city center, should have been a playground for the world’s wealthy. It’s not.

The 70-kilometer (44-mile) coastline, with its clear-blue waters, romantic sunsets and sweeping views of the Saronic Gulf, has only a handful of luxury hotels and even those have trouble finding the trained staff needed to cater to the whims of high-end visitors. Not surprisingly, tourists with deep pockets skirt the site, making it a missed opportunity for a country that draws as much as 20% of its gross domestic product from the hospitality industry.