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Amazon U.S. Online Market Share Estimate Cut to 38% From 47%

  • Researcher EMarketer reduces estimate after Bezos disclosure
  • Amazon remains by far the largest online retailer in the U.S.
Bloomberg business news
How Jeff Bezos Became the King of E-Commerce
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A closely watched researcher has cut its estimate of Amazon.com Inc.’s share of the U.S. e-commerce market after incorporating new figures from the company.

EMarketer Inc., among the most widely cited sources for estimates of U.S. online retail sales, says it now expects Amazon to account for 37.7% of online commerce this year, down from a prior estimate of 47%. The new market share numbers were reported earlier Thursday by the Information.