Skip to content
Subscriber Only

‘Keanu Effect’ Fuels Gamer Hype, But CD Projekt Investors Are More Cautious

  • Shares erase gains since Cyberpunk’s launch in Los Angeles
  • Polish developer expects new game’s sales to beat Witcher 3
Video player cover image
CD Projekt Co-CEO Marcin Iwinski discusses the upcoming Cyberpunk 2077 video game with Bloomberg’s Ed Ludlow at E3. Source: Bloomberg

While Poland’s biggest computer-game maker is “very happy” with advance orders for its long-awaited blockbuster, investors are more cautious about what is already among the most expensive entertainment-industry stocks.

Two days after actor Keanu Reeves featured in a Los Angeles announcement of the release date for CD Project SA’s Cyberpunk 2077, interest from gamers is outpacing that seen in 2015 for the company’s Witcher 3 global hit, deputy Chief Executive Officer Marcin Iwinski said in an interview. Traders are less breathless in their enthusiasm, with CD Project dropping 4.4% in Warsaw Wednesday, erasing gains that followed Reeves’ star turn in L.A.