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Salesforce to Buy Tableau for $15.3 Billion in Analytics Push

  • CEO Benioff has helped fuel growth with string of deals
  • Purchase follows Google’s takeover of Looker last week
Bloomberg business news
Salesforce To Buy Tableau
Corrected Inc., which makes America’s dominant sales-tracking software, agreed to buy Tableau Software Inc. in an all-stock deal valued at $15.3 billion that it said will help give customers more ways to analyze data.

The takeover will mark Salesforce’s largest deal to date, according to data compiled by Bloomberg. Co-Chief Executive Officers Marc Benioff and Keith Block have been chasing new markets to reach an annual revenue goal of as much as $28 billion by fiscal 2023. Benioff has helped Salesforce increase revenue at a rapid clip by acquiring more than 60 companies in 20 years.