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What Will the 2019 World Cup Mean for the French Cities that Host It?

The World Cup is kicking off in France, yet cities are unlikely to see an economic bump. But if the French women win, their compatriots get a happiness boost.
The stadium in Décines-Charpieu in Lyon, France, that will be the site of the World Cup final for women's soccer on July 7, 2019
The stadium in Décines-Charpieu in Lyon, France, that will be the site of the World Cup final for women's soccer on July 7, 2019Emmanuel Foudrot/Reuters

Last summer, France’s men’s soccer team won the World Cup for the first time since 1998. Now the French women’s team—ranked fourth in the world—has the opportunity to do the same, and on home soil too, just like that ’98 men’s squad.

But the expectation is that even if France’s team falls to the Americans, Germans, or a dark horse team in the Women’s World Cup, which kicks off on June 7, the nine French cities that host the matches will still be winners thanks to the economic boost that comes from the tourism that accompanies such a big, glorious sporting spectacle.