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Is English Champions League Triumph as Good as It Gets for BT Sport?

Next big rights auction will test new BT chief’s commitment to top-level soccer 

BT Profit Beats Analysts’ Estimates on New Web Customers

Photographer: Simon Dawson/Bloomberg

The all-English Champions League soccer final in Madrid on Saturday could be the moment that vindicates BT Group Plc’s bet on sports broadcasting. It may also mark the start of a retreat.

The match between Tottenham Hotspur and Liverpool crowns a thrilling season that saw unprecedented success for English clubs and fired up demand for the British phone company’s TV sport service, with Champions League viewership growing 26% from last season.