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Coinbase Says Chief Operating Officer Has Left Crypto Exchange

  • Former TD Ameritrade executive Asiff Hirji joined in 2017
  • Emilie Choi named as Hirji’s successor at San Franscico firm
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Coinbase Inc. is losing its president and chief operating officer, former TD Ameritrade Holdings Corp. executive Asiff Hirji, the latest in a series of departures by senior executives at the San Francisco-based cryptocurrency exchange.

Hirji joined in December 2017, when the price of Bitcoin was peaking and the firm was seeing some of the largest trading demand in its history. Hirji played a large role in steering the startup through the roller coaster ride of cryptocurrency price swings that came late in 2017 and thereafter. While he was in the role, the firm started making a bigger push into international markets and products for institutional firms. Emilie Choi, vice president of business, data and international, was named chief operating officer, according to a company statement.