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MTN Eyes Ethiopia Entry as Country Prepares to Open Market

  • CEO Shuter is focused on where MTN can be No. 1 or No. 2
  • Ethiopia’s PM plans to open market up to foreign investors
Rob Shuter on May 29.
Rob Shuter on May 29.Photographer: Chris Ratcliffe/Bloomberg
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MTN Group Ltd. has identified Ethiopia as a rare new market into which Africa’s largest wireless carrier wants to expand.

“There are a few large markets that are under-penetrated and where there is scope for a No. 1 or No. 2 operator, like Ethiopia,” Chief Executive Officer Rob Shuter said in an interview at Bloomberg’s London office. “That’s obviously one where we would be really excited to participate, in some way.’’