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Sports Illustrated Sold to Authentic Brands for $110 Million

  • Meredith is selling title as part of dismantling of Time Inc.
  • Authentic Brands will try to make money off the iconic name
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Sports Illustrated, long a crown jewel of the publishing world, was sold for $110 million to Authentic Brands, which looks to make money licensing out the iconic name.

Current owner Meredith Corp. is unloading the magazine as part of an effort to sell Time Inc. titles that don’t fit with its other publications. But Meredith will continue to publish the Sports Illustrated print magazine and manage its website for at least two years. It also will oversee advertising, video and social media for the brand.