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Columbia Sportswear Is Ready to Pass on Trump Tariffs to Consumers

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CEO Tim Boyle discusses the disruption to his company’s business from trade uncertainty.(Source: Bloomberg)

Columbia Sportswear Co. is feeling the pain from the U.S. trade war with China, and if the situation intensifies, Chief Executive Officer Tim Boyle says consumers will feel it too.

The Trump administration’s latest tariff proposal on goods imported from China has forced the outdoor-gear and apparel maker to spend more time managing its supply chain than its sales operations, Boyle said in an interview on Bloomberg TV. The levies have also led him to put distribution projects on hold.