ESPN Boss Says It’s ‘All Hands on Deck’ to Find Younger Audience
- The ESPN+ platform has attracted more than 2 million users
- Disney dips into sports wagering, but won’t be taking bets
ESPN President Jimmy Pitaro speaks at the espnW Summit.
Photographer: Meg Oliphant/Getty Images North AmericaThis article is for subscribers only.
ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year.
The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service.