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Philip Morris Influencer Tobacco Ads on Social Media Under Fire

  • Letter to Facebook, Twitter urges an end to promoted content
  • Company says digital channels are key to ending cigarette use
Smokeless Tobacco Devices By Japan Tobacco, Philip Morris International And British American Tobacco
Photographer: Akio Kon/Bloomberg
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A modern-day loophole has let posters on Facebook, Instagram, Twitter and Snapchat advertise tobacco products despite the sites’ own policies against it: social media influencers.

In a letter sent to the four social media giants’ top executives, a group of anti-smoking organizations called on the networks to stop letting influencers promote products like Philip Morris International Inc.’s smokeless IQOS device.