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Nike’s Latest Sneakers Are Only Available in Fortnite

  • Evercore ISI analyst describes partnership as ‘genius’ move
  • Fortnite lets footwear brand reach 250 million consumers
Fortnite: Battle Royale video game on a mobile device. 

Fortnite: Battle Royale video game on a mobile device. 

Photographer: Andrew Harrer/Bloomberg

Nike Inc.’s newest sneaker release is entirely digital.

Nike’s Jordan Brand has partnered with Fortnite, the uber-popular video game made by Epic Games, to unveil two new characters, called skins, wearing Nike shoes. Sporting Nike’s classic Air Force 1s, the skins come in a few different colors including red and black, like the NBA’s Chicago Bulls, and purple and yellow, like the Los Angeles Lakers.