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Analysts Make Research Cooler, Wonkier and Bespoke to Lure Cash

As the industry wrestles with the problem of making money on its own, the stage is set for podcasts and novella-length thematic analyses.


UBS analysts tore a Tesla Model 3 apart.

They teamed up with engineers to examine its parts and detail its technology. They did the same with BMW and Chevy electric vehicles. Then the analysts wrote five reports—totaling more than 200 pages—comparing the three cars (spoiler: Tesla won).