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Amazon Casts Itself as Friend, Not Foe, of Small Businesses

  • Online retail giant faces increasing scrutiny about its power
  • ‘Buffy the Walmart Slayer’ introduces bill targeting Amazon
Amazon.com Illustrations Ahead Of Earnings Figures
Photographer: Gabby Jones/Bloomberg

Amazon.com Inc., seeking to portray itself as a job creator fueling small-business innovation rather than an out-of-control corporate beast that needs to be tamed, said it helped mom-and-pop companies create 1.6 million jobs in 2018, up from 900,000 the year before.

The company released a report Tuesday, during National Small Business Week, for circulation to elected officials as part of a charm offensive aimed at steering the conversation away from its e-commerce dominance and the damage it’s inflicted on competition. Almost 2 million small businesses partner with Amazon, including authors who get royalties on book sales, merchants that sell products on its website and engineers who build for the Alexa voice-activated platform, according to the report.