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FanDuel to Pair Live Sports Streams With Betting Odds in U.S.

  • Website, app to provide live soccer, tennis from Sportradar
  • Operator bets games alongside odds will spur more gambling
Fanduel offices in Edinburgh.

Fanduel offices in Edinburgh.

Photographer: Chris Ratcliffe/Bloomberg

FanDuel Group will be the first U.S. sports betting operator to offer live-sports broadcasts alongside odds on its website and mobile app, part of an expanded partnership with Swiss data and media giant Sportradar AG.

The sports are not top tier -- mostly midlevel tennis and German Bundesliga soccer -- but FanDuel believes the prospect of streaming and betting on a game on the same platform will draw more people to those options. In Europe, for example, gambling interest in specific events can double or even triple when odds are offered alongside live rights, according to Niall Connell, general manager of FanDuel Sportsbook.