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Lincoln Looks to Shake Geriatric Profile With Curvy Corsair SUV

  • Small crossover aims to draw younger, entry-level luxe buyers
  • Taking on Audi, Acura in the fastest-growing luxury segment
The 2020 Corsair.
The 2020 Corsair.Source: Lincoln

Lincoln, renowned as the ride of retirees, is again trying to attract younger buyers, this time by keeping the price low and the tech high on its curvy new Corsair sport utility vehicle.

Ford Motor Co.’s long-lagging luxury brand is trying to build off its hit Navigator SUV with a winner at the entry level, where buyers first step up to premium models. It’s a tall order because German and Japanese offerings like the Audi Q5 and Acura RDX outsell Lincoln’s MKC -- the compact SUV that Corsair is replacing -- by 3-to-1. With Wednesday’s introduction at the New York International Auto Show, Corsair will try to whittle down the average age of Lincoln buyers from 63, about a decade above the industry norm.