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In the Yogurt World, the Greeks Are Down and Vikings Are Up

  • Good news for U.S. farmers who’ve seen milk prices languish
  • Icelandic yogurt uses more of their product than other kinds
Icelandic Provisions skyr.
Icelandic Provisions skyr.Photographer: Gabby Jones/Bloomberg

It’s high in protein, low in sugar, and just right for the struggling American dairy industry.

It’s Icelandic yogurt, also known as Skyr, and as the meteoric popularity of the Greek product fizzles, farmers are hoping the new variety will help lift them out of years of lackluster demand. A big reason dairy producers love it: Recipes for one pound of Icelandic yogurt call for four pounds of milk -- four times the amount needed to make traditional yogurt.