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Disney Leaps to Record as Investors Cheer Streaming Service

  • Entertainment giant revealed $7 price for Disney+ on Thursday
  • Disney platform is expected to lose money for about five years
Bloomberg business news
Bob Iger discusses the details of Disney’s new streaming service.(Source: Bloomberg)
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Walt Disney Co. surged to an all-time high on enthusiasm for its coming Disney+ streaming service.

The platform, which debuts Nov. 12, is priced at $7 a month in an aggressive challenge to rival entertainment giant Netflix Inc. and others in the crowded field.