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Vista Global Buys an Uber For Private Jets

  • Equity-swap transaction adds app that advertizes vacant seats
  • Deal also brings leading digital platform, founder Flohr says
Tail and turbine engine of private jet
Photographer: Nisian Hughes/Digital Vision
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Vista Global Holding, which competes with Warren Buffett’s NetJets in the pay-by-the-hour private plane market, agreed to buy U.S.-based JetSmarter, adding a service that sells empty seats on chartered aircraft.

While the Uber-style model will extend the group’s product offering in the $11 billion on-demand corporate flights sector, JetSmarter is mainly attractive for industry-leading digital technology and an app that’s been downloaded more than 2 million times, Dubai-based Vista said Wednesday.