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Google’s Next Big Money Maker Could Be the Maps on Your Phone

  • Service was mostly ad-free for years. That’s changing now
  • Company looks beyond ‘utility’ navigation for new ad revenue
Bloomberg business news
How Google Is Looking to Monetize Maps

Google became the world’s most profitable internet company on the back of search advertising. Now, it’s turning another popular web service into a major cash machine.

Google Maps is an indispensable part of life for more than 1 billion people, who use it to commute, explore new cities or find a hot new restaurant. The service has been mostly free, and free from ads, since it launched 14 years ago.