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Nestle to Gauge Interest From Smithfield, Cargill for Herta

  • Sale of lunch-meat business could fetch as much as $1 billion
  • Cofco, Tyson and Sigma to get marketing materials this month
Packets of Herta branded ham.

Packets of Herta branded ham.

Photographer: Stefan Wermuth/Bloomberg

Nestle SA’s sale of its Herta lunch-meat business may attract interest from bidders including U.S. packaged meat company Smithfield Foods Inc. and agricultural commodities giant Cargill Inc., according to people with knowledge of the matter.

The Swiss company plans to send marketing material this month to potential investors including Tyson Foods Inc., China’s Cofco Corp. and Sigma Alimentos SA de CV of Mexico, said the people. Nestle is working with an adviser to divest the hot dog brand, in a deal that could value the unit at $800 million to $1 billion, said the people, who asked not to be identified as the information is private.