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Investors’ Guide to Gen Z: Weed, Social Justice and Kylie Jenner

It may be time to diversify your portfolio beyond millennials.

relates to Investors’ Guide to Gen Z: Weed, Social Justice and Kylie Jenner
Illustration: Kurt Woerpel

Move aside, millennials.

This is the year that Generation Z becomes the biggest consumer cohort globally, displacing millennials as a top obsession for investors trying to figure out how to cash in on their unique shopping, eating and media habits. While they might still be in school, they have spending power to the tune of $143 billion in the U.S. alone, leaving fund managers salivating at the chance to harvest some of that potential alpha.