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Senator Seeks to Regulate Kids' Content on Google, Facebook

  • Markey sees it also as first step in broader control of tech
  • Senator compares the platforms to tobacco, toxic chemicals
Senator Ed Markey

Senator Ed Markey

Photographer: Al Drago/Bloomberg

A Democratic U.S. senator, who has successfully pushed children’s media regulation, wants to rein in controversial content and advertising, including product placement, that digital giants like YouTube and Facebook Inc. show children.

Massachusetts Senator Ed Markey outlined a bill on Thursday that would extend to online platforms principles from a 1990 law he worked on that limited advertisements during television programming for kids. The proposal would also curb "commercialization and marketing that manipulate kids and push them into a consumer culture" as well as rein in algorithms and other features that amplify harmful content.