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Ford Takes Aim at City Dwellers With Tech-Laden New Escape SUV

  • Seeking a sales turnaround with first redesign in seven years
  • Crossover competition is intensifying in hottest auto segment
2020 Ford Escape
2020 Ford EscapeSource: Ford Motor Co.
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Ford Motor Co., which has been losing ground in the white-hot small sport utility vehicle segment, is trying to get back in the game with a ground-up redesign of its aging Escape model.

The automaker is introducing the new Escape at events Tuesday in China and Europe, following an elaborate introduction near its headquarters in Dearborn, Michigan. Making a splash with the vehicle -- Ford’s second-best seller -- in an increasingly competitive segment is key to the broader restructuring of its business away from sedans and into SUVs.