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Photographer: Akio Kon/Bloomberg
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Tokyo Is Trying to Woo Millennials With Single Share Purchases

Updated on
  • ETF-like system would allow smaller starting investments
  • Investments won’t hold voting rights, but would pay dividends

Buying Nintendo Co. shares in Tokyo today would mean a minimum investment of about 3.15 million yen ($28,500). What if the entry cost is the same as a $300 Switch console?

The Tokyo Stock Exchange is hoping that a plan to allow investors to buy a single stock, rather than the minimum lot size of 100 shares, will encourage millennials to take part in the world’s third-biggest equity market.