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New York Times Cools on Apple, Whose News Subscription App Looms

Taxis pass in front of the New York Times Co. headquarters in New York.

Taxis pass in front of the New York Times Co. headquarters in New York.

Photographer: Tiffany Hagler-Geard/Bloomberg

The New York Times has recently cut the number of stories it’s giving to Apple Inc.’s news app, the newspaper publisher’s chief executive officer said, as the iPhone maker prepares to unveil a subscription service for news outlets next week.

“We try to be intelligent in the way we think about our partnerships with these platforms,” New York Times Chief Executive Officer Mark Thompson said Monday at the Oxford Media Convention in England, answering a question about his company’s relationship to tech giants.