Battered minibus taxis snake the perimeter of Ivory Coast’s latest shopping hotspot, a brand new mall in a sprawling Abidjan suburb that shows how grocers like France’s Carrefour SA are turning their attention to lower-income African customers.
The parking lot reserved for car owners lies empty, contrasting with the throng of shoppers inside the crowded $30 million Cosmos Mall, which opened in October. They include Nafua Karamoko, a 30-year-old teacher and mother of two who has recently converted to the convenience of supermarkets from informal marketplaces.
