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Why Damien Hirst Designed a $100,000-a-Night Vegas Hotel Room

The story of how a pop artist came to create a psychedelic room in the Palms Casino Resort.
relates to Why Damien Hirst Designed a $100,000-a-Night Vegas Hotel Room

Photographer: Jeremy Liebman for Bloomberg Businessweek

Billionaire brothers Lorenzo and Frank Fertitta’s first ­encounter with art was through their father, Frank Jr., founder of Las Vegas’s Station Casinos. “My dad had started buying 19th century art,” says Frank, the chairman and chief executive officer of Red Rock Resorts Inc. “And then Lorenzo and I became friends with people in New York, and became more exposed to contemporary artwork, and fell in love with it.”

Their collection now includes works by Andy Warhol, Willem de Kooning, and Jeff Koons. (The brothers famously underbid on a $110 million painting by Jean-Michel Basquiat, which ended up going to the Japanese e-tailer Yusaku Maezawa.) “We’ve learned over the years what we like,” Frank says. “Our collection has continued to evolve.”