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Not Sure About That Pricey Duvet Cover? Try Renting It First

Home decor from West Elm
Home decor from West ElmSource: West Elm

Consumers are flocking to rental fashion apparel, so now West Elm Inc. and Rent the Runway Inc. want to apply the same model to home decor.

The home furnishings chain is targeting the fashion rental service’s 10 million members with an offer to rent 26 curated home textile bundles, including decorative pillows, throws, shams, quilts and coverlets for living rooms and bedrooms.